If a marketing researcher selects the most accessible population members, he or she would have selected the ________ sampling method.
a. simple random
b. stratified random
c. cluster
d. judgment
e. convenience
Answer: e
If a marketing researcher selects the most accessible population members, he or she would have selected the ________ sampling method.
a. simple random
b. stratified random
c. cluster
d. judgment
e. convenience
Answer: e