Marketing MCQ Conducting Marketing Research and Forecasting Demand If a researcher finds and interviews a prescribed number of people in each of several categories, the researcher is using the ________ sampling method.

If a researcher finds and interviews a prescribed number of people in each of several categories, the researcher is using the ________ sampling method.

a. judgment
b. quota
c. convenience
d. cluster
e. simple random

Answer: b

Marketing MCQ