If you purchase a notebook computer from Dell, you will note several brand insignia's on the outside, such as Dell, Intel, and Microsoft Windows. What type of branding strategy does this example represent?

If you purchase a notebook computer from Dell, you will note several brand insignia's on the outside, such as Dell, Intel, and Microsoft Windows. What type of branding strategy does this example represent?



a.
co-branding
d.
brand affinity
b.
brand licensing
e.
brand collaboration
c.
co-marketing


Answer: a.
co-branding


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