In the attribute sets description, universal sets include _________; while retrieval sets encompass ________?
a. those brands or stores readily brought forth from memory; all possible choices for a product category (while marketers may focus on only a subset of choices)
b. alternative brands or stores that the consumer would consider in shopping decisions; important attributes about a particular product
c. majority of products within the consumer's memory; only those brands which the consumer has previously purchased
d. all possible choices for a product category (while marketers may focus on only a subset of choices); those brands or stores readily brought forth from memory
e. important attributes about a particular product; alternative brands or stores that the consumer would consider in shopping decisions
Answer: d. all possible choices for a product category (while marketers may focus on only a subset of choices); those brands or stores readily brought forth from memory