Ron Howard is opening a new internet-based marketing business. He finds a wealth of data on a web design company's site. This site describes the tremendous sales potential for internet-based marketing companies. Ron should:
a. base his projections on the information provided
b. offer to share his internet sales experience with the site
c. be cautious, because the data may be more promotional than trustworthy
d. contact the company and ask if the data is derived from census information
e. collect primary data to confirm the web design company's data
Answer: c. be cautious, because the data may be more promotional than trustworthy