In the context of IMC strategy, what is the difference between public relations and publicity?
a.
Public relations deals with positive information; publicity deals with controlling negative information.
b.
Publicity deals with many stakeholders; public relations deals only with customers.
c.
Publicity is normally done via an in-house staff; public relations is typically outsourced to a specialist.
d.
Publicity is more narrowly defined and focused on gaining media attention.
e.
There is no difference between public relations and publicity.
Answer: d.
Publicity is more narrowly defined and focused on gaining media attention.