Marketing MCQ Strategic Planning In a developed country, a white-collar worker may be part of the middle class, whereas in a less-developed country, the same person would be part of the upper class. This example underscores the importance of _____ while deciding on survey question formats.

In a developed country, a white-collar worker may be part of the middle class, whereas in a less-developed country, the same person would be part of the upper class. This example underscores the importance of _____ while deciding on survey question formats.

Strategic Planning

In a developed country, a white-collar worker may be part of the middle class, whereas in a less-developed country, the same person would be part of the upper class. This example underscores the importance of _____ while deciding on survey question formats.

a.
data equivalence
b.
social desirability
c.
question validity
d.
overt questioning

Answer: A

Marketing MCQ

In a developed country, a white-collar worker may be part of the middle class, whereas in a less-developed country, the same person would be part of the upper class. This example underscores the importance of _____ while deciding on survey question formats.

In a developed country, a white-collar worker may be part of the middle class, whereas in a less-developed country, the same person would be part of the upper class. This example underscores the importance of _____ while deciding on survey question formats.

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