Marketing MCQ Marketing Chapter 9 In a large firm, who is responsible for coordinating the mix of product lines and adding new product lines based on the needs of clients?

In a large firm, who is responsible for coordinating the mix of product lines and adding new product lines based on the needs of clients?

Marketing Chapter 9

In a large firm, who is responsible for coordinating the mix of product lines and adding new product lines based on the needs of clients?

A.
Venture teams
B.
Brand managers
C.
Market managers
D.
Product life cycle managers
E.
Product category managers

Answer: Product category managers

Marketing MCQ

In a large​ firm, who is responsible for coordinating the mix of product lines and adding new product lines based on the needs of​ clients?

In a large​ firm, who is responsible for coordinating the mix of product lines and adding new product lines based on the needs of​ clients?

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In a large firm, who is responsible for coordinating the mix of product lines and adding new product lines based on the needs of clients?

In a large firm, who is responsible for coordinating the mix of product lines and adding new product lines based on the needs of clients?