Which of the following statements is NOT true of brand equity?
A.
Brand equity gives the brand the power to capture and hold on to a larger share of the market.
B.
At the lowest level of brand equity, customers really have no loyalty to a brand.
C.
Brand equity provides a competitive advantage.
D.
Brand equity leads people to believe a brand is superior to the competition.
E.
Brand equity is only important to the largest organizations.
Answer: brand equity is only important to the largest organizations.