In the portfolio matrix, a business unit that has low growth potential and a small market share is known as a _________.
a. star
b. question mark
c. question mark
d. dog
Answer: d. dog
In the portfolio matrix, a business unit that has low growth potential and a small market share is known as a _________.
a. star
b. question mark
c. question mark
d. dog
Answer: d. dog