In terms of the alternative evaluation stage of the consumer decision-making process, how you feel when you wear new shoes, how you think others like your new hair style, and how a new weight-loss plan makes you feel about yourself are all examples of:

In terms of the alternative evaluation stage of the consumer decision-making process, how you feel when you wear new shoes, how you think others like your new hair style, and how a new weight-loss plan makes you feel about yourself are all examples of:



A. functional consequences.
B. psychosocial consequences.
C. bundles of attributes.
D. service assessments.
E. physiological stimuli.


Answer: B


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