In terms of qualitative evaluations of the marketing research industry, what is the best meaning of "marketing research being viewed as a commodity." following EXCEPT:

In terms of qualitative evaluations of the marketing research industry, what is the best meaning of "marketing research being viewed as a commodity." following EXCEPT:


A. The marketing research industry considers all studies that have a response rate greater than 95% to be of the same quality.
B. Treating respondents as a just a "source of information".
C. Marketing research is viewed as routine, low level reports that outsourced to "research brokers." decisions.
D. Marketing research that is too concentrated on products such as corn, wheat, coal, oil and soy beans.
E. Marketing research that is too focused on finding an application for an established technique or tool.


Answer: C. Marketing research is viewed as routine, low level reports that outsourced to "research brokers." decisions.


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