Innocent sold smoothies in packaging that looked like honeycombs as part of a project called "Buy one get one bee." Buying the honeycomb smoothies introduced 200,000 bees back into Ireland to help ensure proper pollination and crop growth. Based on this information, it is most likely that Innocent:
a. is putting the customer in charge.
b. is striving to preserve society's best interests.
c. is adapting to the changing market through the "Buy one get one bee" promotion.
d. is a sales oriented company.
Answer: b. is striving to preserve society's best interests.