International marketers and advertisers face challenges not encountered domestically. The most basic issue concerns ____________.
A.
the difficulties in obtaining appropriate media outlets in multiple country markets
B.
the amount of adaptation required for the unique characteristics of various country markets
C.
differences in languages and religious practices in multiple country markets
D.
lack of infrastructure and technology required for social or digital advertising
E.
government regulation and censorship in select country markets
Answer: B.
the amount of adaptation required for the unique characteristics of various country markets