Which of the following statements is correct regarding marketing communications today?
A.
Advertisers are now able to engage smaller customer segments with more personalized, interactive content.
B.
Marketers are reversing a trend toward digital media.
C.
Digital and social media have given birth to a more targeted, more social, but less engaging marketing communications.
D.
Advertisers are adopting less fragmented media and promotion mixes to reach their diverse markets.
E.
Most marketers do not use integrated marketing communications tools or planning.
Answer: A.
Advertisers are now able to engage smaller customer segments with more personalized, interactive content.
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