Marketing MCQ Marketing Chapter 13 ____ involves relaxing most of the controls over foreign affiliates and allowing them to pursue their own promotional approaches.

____ involves relaxing most of the controls over foreign affiliates and allowing them to pursue their own promotional approaches.

Marketing Chapter 13

____ involves relaxing most of the controls over foreign affiliates and allowing them to pursue their own promotional approaches.

a.
Centralization
b.
Glocalization
c.
Localization
d.
Decentralization

Answer: D

Marketing MCQ

____ involves relaxing most of the controls over foreign affiliates and allowing them to pursue their own promotional approaches.

____ involves relaxing most of the controls over foreign affiliates and allowing them to pursue their own promotional approaches.

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