The ideal situation in developing a message strategy is to have a _____, which refers to a product that is manufactured, packaged, and positioned the same globally.
a.
world brand
b.
product class
c.
brand mark
d.
product family
Answer: A
The ideal situation in developing a message strategy is to have a _____, which refers to a product that is manufactured, packaged, and positioned the same globally.
a.
world brand
b.
product class
c.
brand mark
d.
product family
Answer: A