Ira believes that Dahlia soap is creamy. When she sees Dahlia shampoo at the store, she purchases it as she believes it will be creamy as well. In this example, ________ has occurred in the transaction.

Ira believes that Dahlia soap is creamy. When she sees Dahlia shampoo at the store, she purchases it as she believes it will be creamy as well. In this example, ________ has occurred in the transaction.



a. stimulus generalization
b. self-actualization
c. product differentiation
d. selective distortion


Answer: a. stimulus generalization


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