_____ is advertising that, either directly or indirectly, names competitors and compares the brands on one or more attributes.
A. One-sided advertising
B. Two-sided advertising
C. Comparative advertising
D. Verbal appeals
E. Refutation
Answer: C
_____ is advertising that, either directly or indirectly, names competitors and compares the brands on one or more attributes.
A. One-sided advertising
B. Two-sided advertising
C. Comparative advertising
D. Verbal appeals
E. Refutation
Answer: C