Marketing MCQ Marketing Chapter 10 __ is based on past experience consumers have a set price or a price range in mind that they refer to when they evaluate a product's cost.

__ is based on past experience consumers have a set price or a price range in mind that they refer to when they evaluate a product's cost.

Marketing Chapter 10

__ is based on past experience consumers have a set price or a price range in mind that they refer to when they evaluate a product's cost.

A.
Bait-and-switch
B.
Internal reference price
C.
Price fixing
D.
Predatory pricing
E.
Price lining

Answer: Internal reference price

Marketing MCQ

__ is based on past experience consumers have a set price or a price range in mind that they refer to when they evaluate a​ product's cost.

__ is based on past experience consumers have a set price or a price range in mind that they refer to when they evaluate a​ product's cost.

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__ is based on past experience consumers have a set price or a price range in mind that they refer to when they evaluate a product's cost.

__ is based on past experience consumers have a set price or a price range in mind that they refer to when they evaluate a product's cost.