_______ is defined as the number of target customers who are exposed to a commercial at least once during a specific period.
a. Click-through rate
b. Cost per contact
c. Reach
d. Click-through rate
Answer: c. Reach
_______ is defined as the number of target customers who are exposed to a commercial at least once during a specific period.
a. Click-through rate
b. Cost per contact
c. Reach
d. Click-through rate
Answer: c. Reach