_____ is an outcome of the alternative evaluation process and represents a predisposition to buy a certain brand.
A. A purchase decision
B. A purchase intention
C. Affective behavior
D. Satisfaction
E. Cognitive dissonance
Answer: B
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
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- One important consideration in using a differentiated targeting strategy is that ________.
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