_____ is an outcome of the alternative evaluation process and represents a predisposition to buy a certain brand.
A. A purchase decision
B. A purchase intention
C. Affective behavior
D. Satisfaction
E. Cognitive dissonance
Answer: B
_____ is an outcome of the alternative evaluation process and represents a predisposition to buy a certain brand.
A. A purchase decision
B. A purchase intention
C. Affective behavior
D. Satisfaction
E. Cognitive dissonance
Answer: B