JCPenney looks at several capabilities when selecting a paper supplier. These organizational buying criteria include on-time delivery, the availability, quality and quantity of selected grades of paper, forestry management and sustainable practices, and price. This examination would be done during the ________ stage of the organizational buying decision process.
a. break-even analysis
b. alternative evaluation
c. purchase decision
d. information search
e. procurement analysis
Answer: b. alternative evaluation