Jet Blue's promise to put "You above all" by bringing humanity back to travel" is their ____.
a. value proposition
b.production concept
c. selling concept
d. segmentation strategy
e. market offering
Answer: A. Value Proposition
Jet Blue's promise to put "You above all" by bringing humanity back to travel" is their ____.
a. value proposition
b.production concept
c. selling concept
d. segmentation strategy
e. market offering
Answer: A. Value Proposition