Lately, more and more multinational companies are favoring _____ of advertising themes in different countries.

Lately, more and more multinational companies are favoring _____ of advertising themes in different countries.

Lately, more and more multinational companies are favoring _____ of advertising themes in different countries.



A) standardization
B) unification
C) uniformity
D) regularization
E) customization


Answer: customization


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