Market information on the percentage of households that own a particular product is known as:
a.
product categorization.
b.
product diffusion.
c.
market potential.
d.
market penetration.
Answer: B
Market information on the percentage of households that own a particular product is known as:
a.
product categorization.
b.
product diffusion.
c.
market potential.
d.
market penetration.
Answer: B