Marketers are more likely to recognize a problem as unethical when:
a. it affects a small number of people.
b. there are more ethical problems within their organization.
c. there is greater consensus that the action is harmful.
d. it is less likely to result in a harmful outcome.
Answer: c.there is greater consensus that the action is harmful.
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Marketing Principles Chapter 3
- Which of the following is true of corporate social responsibility?
- In the context of corporate social responsibility, which of the following represents philanthropic responsibility?
- Which of the following is a difference between cause-related marketing and corporate giving?
- Which of the following is true of corporate social responsibility?
- ______ is the idea that socially responsible companies will outperform their peers by focusing on the world's social and environmental problems.
- Which of the following is true of green marketing?
- Which of the following is true of an organization's code of ethics?
- The ________ is the world's largest global corporate citizenship initiative.
- The pyramid of corporate social responsibility is a model that suggests corporate social responsibility is composed of four core responsibilities:
- In the context of corporate social responsibility, which of the following represents legal responsibility?
- In an effort to be seen as more than sugar soda producers, a popular soft drink company embarks on several initiatives, including grants to parks and rewards for recycling. Which of the following motivations is most likely behind these initiatives?
- Which of the following is true of cause-related marketing?
- Adam stands up to those who bully his friends because he believes society expects loyalty from friends. This represents a type of ________ morality:
- Researchers found that unethical behavior is reported more frequently when:
- _______ morality moves from an egocentric viewpoint towards the expectations of society.
- Which of the following statements about ethics is true?
- Which of the following is true of cause-related marketing?
- A community objected to their portrayal in a reality show. However, the president of the TV channel says that the show is not intended to depict reality. Based on the given information, which of the following is a major factor influencing ethical decision by the producers of the show?
- Which of the following statements about ethics is true?
- Which of the following is true of an organization's code of ethics?
- Which of the following statements about morals is true?
- Which of the following actions by managers has been shown to have the greatest impact on reducing unethical behavior among employees?
- When asked where she sees herself in five years, a recent graduate responded that she sees herself at a top position with the company, though she intends to leave in a couple of years. This response represents the ________ level of ethical development.
- Which of the following statements about morals is true?
- Moral principles or values that generally govern the conduct of an individual or group are ________ .