More and more, companies are shifting their brand management focus from brand profitability toward ________.
A) technology management
B) product management
C) customer management
D) functional management
E) geographic management
Answer: C
More and more, companies are shifting their brand management focus from brand profitability toward ________.
A) technology management
B) product management
C) customer management
D) functional management
E) geographic management
Answer: C