Outside research is appropriate:
a.
for small-scale international marketing research.
b.
for small-scale domestic marketing research.
c.
when generalized research skills are required.
d.
when specialized research skills are required.
Answer: D
Outside research is appropriate:
a.
for small-scale international marketing research.
b.
for small-scale domestic marketing research.
c.
when generalized research skills are required.
d.
when specialized research skills are required.
Answer: D