Outside research is appropriate:
a.
for small-scale international marketing research.
b.
for small-scale domestic marketing research.
c.
when generalized research skills are required.
d.
when specialized research skills are required.
Answer: D
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Strategic Planning
- Delphi studies:
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- Translation-re translation approach is _____.
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- ____ requires categories used in questionnaires to be comparatively structured.
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- Which of the following is true about unstructured questions?
- Which of the following is true about structured questions?
- Surveys are usually conducted _____.
- When quantitative data are desired, _____ are appropriate research instruments.
- The intent of gathering qualitative data is to:
- Which of the following research instruments is used for gathering qualitative data in marketing research?
- Which of the following research techniques is most valuable for the researcher who is totally unfamiliar with a market or market situation, and can be quickly achieved through participation in a trade mission?
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