Procter & Gamble is well known for its use of __________ branding because every product in P&G's portfolio has a different brand name.
a.
differentiated
d.
segmented
b.
individual
e.
family
c.
corporate
Answer: b.
individual
Procter & Gamble is well known for its use of __________ branding because every product in P&G's portfolio has a different brand name.
a.
differentiated
d.
segmented
b.
individual
e.
family
c.
corporate
Answer: b.
individual