__ refers to the assignment of value, or the amount the consumer must exchange to receive the offering or product.
A.
Bitcoin
B.
Price
C.
Total cost
D.
Market share
E.
Prestige products
Answer: price
__ refers to the assignment of value, or the amount the consumer must exchange to receive the offering or product.
A.
Bitcoin
B.
Price
C.
Total cost
D.
Market share
E.
Prestige products
Answer: price