____ refers to a marketer's decision to focus its resources on a smaller number of markets as opposed to a broad number of markets.

____ refers to a marketer's decision to focus its resources on a smaller number of markets as opposed to a broad number of markets.

____ refers to a marketer's decision to focus its resources on a smaller number of markets as opposed to a broad number of markets.



a.
Concentration
b.
Differentiation
c.
Diversification
d.
Cross-subsidization


Answer: A


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