____ refers to the organizational approach that provides clear global strategic direction along with the flexibility to adapt to local opportunities and requirements.
a.
Globalization
b.
Glocalization
c.
Decentralization
d.
Segmentation
Answer: B
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Marketing Organization
- Which of the following is true about controls?
- ___ are formalized, long-range programs with more than a one-year horizon.
- Short-term financial guidelines in such areas as investment, cash, and personnel are called _____.
- ___ are less formal than other controls and are the result of shared beliefs and expectations among the members of an organization.
- _____ controls consist of a limited and explicit set of regulations and rules that outline desired levels of performance.
- Which of the following is a "black hole" situation?
- Which of the following is true about the role of country organizations?
- TechPro Inc., a leading laptop manufacturing company, manufactures all of its products at its branch in San Diego. It has other branches located in India, China, and Singapore where corporate commitment to market development is lower. TechPro configures the laptops before selling them to customers in these regions. Which of the following roles do the country organizations in these regions play?
- A country organization that exists in a smaller, less-established markets in which corporate commitment to market development is lower is called a(n) _____.
- A _____ is a country organization with a distinctive competence, such as product development or regional expertise.
- CruzAuto Inc., a leading American automobile manufacturer, has a joint venture with an Italian automobile firm to manufacture automobiles which are designed specifically for the Italian market. The Italian management team therefore plays the role of a(n) _____ in CruzAuto's global planning.
- The role of a(n) _____ can be played by a highly competent national subsidiary located in a strategically critical market.
- Which of the following is true of intranets?
- ___ refer(s) to integrating a company's information assets into a single, globally accessible system that allows more efficient collaboration and the formation of virtual teams.
- Which of the following statements is true about promoting global internal cooperation?
- Which of the following is true about centers of excellence?
- ___ centers of excellence are individuals who are internationally recognized for their expertise in a function or an area.
- Companies that have adopted the glocalization approach incorporate all of the following dimensions EXCEPT:
- The organizational structure and locus of decision making in multinational corporations are determined by a number of factors. Which of the following is NOT one of those factors?
- Marketers faced with global competitive threats and opportunities have adopted global strategy formulation which requires some degree of centralization. This has resulted in _____.
- Allowing maximum flexibility at the country-market level takes advantage of the fact that subsidiary management:
- A firm is said to be _____ when it maintains tight controls and its strategic decision making is concentrated at headquarters.
- If subsidiaries are granted a high degree of autonomy, the result is termed _____.
- Which of the following best describes matrix structures?
Implementation and Control
- Which of the following is true about controls?
- ___ are formalized, long-range programs with more than a one-year horizon.
- Short-term financial guidelines in such areas as investment, cash, and personnel are called _____.
- ___ are less formal than other controls and are the result of shared beliefs and expectations among the members of an organization.
- _____ controls consist of a limited and explicit set of regulations and rules that outline desired levels of performance.
- Which of the following is a "black hole" situation?
- Which of the following is true about the role of country organizations?
- TechPro Inc., a leading laptop manufacturing company, manufactures all of its products at its branch in San Diego. It has other branches located in India, China, and Singapore where corporate commitment to market development is lower. TechPro configures the laptops before selling them to customers in these regions. Which of the following roles do the country organizations in these regions play?
- A country organization that exists in a smaller, less-established markets in which corporate commitment to market development is lower is called a(n) _____.
- A _____ is a country organization with a distinctive competence, such as product development or regional expertise.
- CruzAuto Inc., a leading American automobile manufacturer, has a joint venture with an Italian automobile firm to manufacture automobiles which are designed specifically for the Italian market. The Italian management team therefore plays the role of a(n) _____ in CruzAuto's global planning.
- The role of a(n) _____ can be played by a highly competent national subsidiary located in a strategically critical market.
- Which of the following is true of intranets?
- ___ refer(s) to integrating a company's information assets into a single, globally accessible system that allows more efficient collaboration and the formation of virtual teams.
- Which of the following statements is true about promoting global internal cooperation?
- Which of the following is true about centers of excellence?
- ___ centers of excellence are individuals who are internationally recognized for their expertise in a function or an area.
- Companies that have adopted the glocalization approach incorporate all of the following dimensions EXCEPT:
- The organizational structure and locus of decision making in multinational corporations are determined by a number of factors. Which of the following is NOT one of those factors?
- Marketers faced with global competitive threats and opportunities have adopted global strategy formulation which requires some degree of centralization. This has resulted in _____.
- Allowing maximum flexibility at the country-market level takes advantage of the fact that subsidiary management:
- A firm is said to be _____ when it maintains tight controls and its strategic decision making is concentrated at headquarters.
- If subsidiaries are granted a high degree of autonomy, the result is termed _____.
- Which of the following best describes matrix structures?