___ refers to the percentage of a​ market, defined in terms of either sales units or​ revenue, accounted for by a specific​ firm, product​ lines, or brands.

___ refers to the percentage of a​ market, defined in terms of either sales units or​ revenue, accounted for by a specific​ firm, product​ lines, or brands.



A.
Market share
B.
Markup
C.
Gross margin
D.
Retailer margin
E.
Price


Answer: market share


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