Marketing MCQ Marketing Chapter 5 ____ refers to a process of identifying a follower's attitude toward a brand by assessing the context or emotion of his comments.

____ refers to a process of identifying a follower's attitude toward a brand by assessing the context or emotion of his comments.

Marketing Chapter 5

____ refers to a process of identifying a follower's attitude toward a brand by assessing the context or emotion of his comments.

A.
Information overload
B.
Data mining
C.
Web scraping
D.
Scanner data
E.
Sentiment analysis

Answer: sentiment analysis

Marketing MCQ

____ refers to a process of identifying a​ follower's attitude toward a brand by assessing the context or emotion of his comments.

____ refers to a process of identifying a​ follower's attitude toward a brand by assessing the context or emotion of his comments.

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____ refers to a process of identifying a follower's attitude toward a brand by assessing the context or emotion of his comments.

____ refers to a process of identifying a follower's attitude toward a brand by assessing the context or emotion of his comments.