Relatives and friends whom the consumer trusts are known as ________ sources of external information in the consumer purchase decision process.

Relatives and friends whom the consumer trusts are known as ________ sources of external information in the consumer purchase decision process.

Relatives and friends whom the consumer trusts are known as ________ sources of external information in the consumer purchase decision process.



a. stakeholder
b. public
c. marketer-dominated
d. relational
e. personal


Answer: e. personal


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