The best way to reach INNOVATORS is through:
A. the mass media.
B. salespeople.
C. local opinion leaders.
D. impersonal and scientific information sources.
E. salespeople and the mass media.
Answer: D. impersonal and scientific information sources.
A. the mass media.
B. salespeople.
C. local opinion leaders.
D. impersonal and scientific information sources.
E. salespeople and the mass media.
Answer: D. impersonal and scientific information sources.