Rensil, a popular laundry brand in the United Kingdom, repackaged its washing powder in 20 gram and 50 gram packs in Kenya to sell them at reasonable prices. The factor that is influencing product adaptation in the local market is _____.

Rensil, a popular laundry brand in the United Kingdom, repackaged its washing powder in 20 gram and 50 gram packs in Kenya to sell them at reasonable prices. The factor that is influencing product adaptation in the local market is _____.



A) climatic requirements
B) political requirements
C) cultural requirements
D) technological requirements
E) economic requirements


Answer: economic requirements


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