Marketing MCQ Marketing Principles Chapter 4 Research that attempts to expand the frontiers of knowledge but is not aimed at a specific, pragmatic problem is called ________ research.

Research that attempts to expand the frontiers of knowledge but is not aimed at a specific, pragmatic problem is called ________ research.

Marketing Principles Chapter 4

Research that attempts to expand the frontiers of knowledge but is not aimed at a specific, pragmatic problem is called ________ research.

a. applied
b. basic
c. marketing
d. marketing

Answer: b. basic

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