Researchers have two options when it comes to reporting confidence intervals to clients or readers of their marketing research reports. These options are:
A) The general case approach and the findings-specific confidence intervals approach.
B) The data analytics case approach and the general case approach.
C) The hypothesis approach and the findings-specific approach.
D) The general case approach and global findings confidence intervals approach.
Answer: A) The general case approach and the findings-specific confidence intervals approach.