Segmenting markets on the basis of personality, motives, lifestyles, and geodemographics is called ________ segmentation.

Segmenting markets on the basis of personality, motives, lifestyles, and geodemographics is called ________ segmentation.

Segmenting markets on the basis of personality, motives, lifestyles, and geodemographics is called ________ segmentation.



a. geographic
b. psychographic
c. gender
d. ethnic


Answer: b. psychographic


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