Semantic differential scales involve opposite response choices positioned at the endpoints of a continuum of intensity. Which of the following is an example?
a. For each pair of grocery stores, circle the one you would be more likely to patronize.
b. Please indicate your gender. ___ Male ___ Female
c. Do you recall seeing a Delta Airlines advertisement in the past week? ___ Yes ___ No
d. Check the line corresponding to your opinion: High prices ___ ___ ___ ___ ___ ___ ___ Low prices
e. All of the above are examples of semantic differential scales.
Answer: d. Check the line corresponding to your opinion: High prices ___ ___ ___ ___ ___ ___ ___ Low prices