Marketing MCQ Conducting Marketing Research and Forecasting Demand Some marketing managers view marketing research as little more than a clerical activity and treat it as such. This is a reflection of which of the barriers that must be overcome if successful marketing research is to occur?

Some marketing managers view marketing research as little more than a clerical activity and treat it as such. This is a reflection of which of the barriers that must be overcome if successful marketing research is to occur?

Conducting Marketing Research and Forecasting Demand

Some marketing managers view marketing research as little more than a clerical activity and treat it as such. This is a reflection of which of the barriers that must be overcome if successful marketing research is to occur?

a. Uneven caliber of researchers
b. Poor framing of the problem
c. Erroneous findings
d. Personality differences
e. Presentation differences

Answer: a

Marketing MCQ

Some marketing managers view marketing research as little more than a clerical activity and treat it as such. This is a reflection of which of the barriers that must be overcome if successful marketing research is to occur?

Some marketing managers view marketing research as little more than a clerical activity and treat it as such. This is a reflection of which of the barriers that must be overcome if successful marketing research is to occur?

Learn More :

Share this