Marketing MCQ Conducting Marketing Research and Forecasting Demand If a marketing researcher were to use careful observation, hypotheses, prediction, and testing to ensure that his or her marketing research efforts were of the highest quality, the researcher would have then used ________ characteristic of good marketing research to assist in the research effort.

If a marketing researcher were to use careful observation, hypotheses, prediction, and testing to ensure that his or her marketing research efforts were of the highest quality, the researcher would have then used ________ characteristic of good marketing research to assist in the research effort.

Conducting Marketing Research and Forecasting Demand

If a marketing researcher were to use careful observation, hypotheses, prediction, and testing to ensure that his or her marketing research efforts were of the highest quality, the researcher would have then used ________ characteristic of good marketing research to assist in the research effort.

a. research creativity
b. scientific method
c. ethical marketing
d. multiple methods
e. interdependence of models and data

Answer: b

Marketing MCQ

If a marketing researcher were to use careful observation, hypotheses, prediction, and testing to ensure that his or her marketing research efforts were of the highest quality, the researcher would have then used ________ characteristic of good marketing research to assist in the research effort.

If a marketing researcher were to use careful observation, hypotheses, prediction, and testing to ensure that his or her marketing research efforts were of the highest quality, the researcher would have then used ________ characteristic of good marketing research to assist in the research effort.

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