The cooperative efforts of a for-profit firm and a nonprofit organization for mutual benefit are known as ________ marketing.
a. cause-related
b. ambush
c. affinity
d. ambush
Answer: a. cause-related
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Marketing Principles Chapter 3
- Which of the following is true of corporate social responsibility?
- In the context of corporate social responsibility, which of the following represents philanthropic responsibility?
- Which of the following is a difference between cause-related marketing and corporate giving?
- Which of the following is true of corporate social responsibility?
- ______ is the idea that socially responsible companies will outperform their peers by focusing on the world's social and environmental problems.
- Which of the following is true of green marketing?
- Which of the following is true of an organization's code of ethics?
- The ________ is the world's largest global corporate citizenship initiative.
- The pyramid of corporate social responsibility is a model that suggests corporate social responsibility is composed of four core responsibilities:
- In the context of corporate social responsibility, which of the following represents legal responsibility?
- In an effort to be seen as more than sugar soda producers, a popular soft drink company embarks on several initiatives, including grants to parks and rewards for recycling. Which of the following motivations is most likely behind these initiatives?
- Which of the following is true of cause-related marketing?
- Adam stands up to those who bully his friends because he believes society expects loyalty from friends. This represents a type of ________ morality:
- Researchers found that unethical behavior is reported more frequently when:
- _______ morality moves from an egocentric viewpoint towards the expectations of society.
- Which of the following statements about ethics is true?
- Which of the following is true of cause-related marketing?
- A community objected to their portrayal in a reality show. However, the president of the TV channel says that the show is not intended to depict reality. Based on the given information, which of the following is a major factor influencing ethical decision by the producers of the show?
- Which of the following statements about ethics is true?
- Which of the following is true of an organization's code of ethics?
- Which of the following statements about morals is true?
- Which of the following actions by managers has been shown to have the greatest impact on reducing unethical behavior among employees?
- When asked where she sees herself in five years, a recent graduate responded that she sees herself at a top position with the company, though she intends to leave in a couple of years. This response represents the ________ level of ethical development.
- Which of the following statements about morals is true?
- Moral principles or values that generally govern the conduct of an individual or group are ________ .