The field of marketing that studies the body's responses to marketing stimuli is known as _________.

The field of marketing that studies the body's responses to marketing stimuli is known as _________.

The field of marketing that studies the body's responses to marketing stimuli is known as _________.



a. direct-response marketing
b. neuromarketing
c. telemarketing
d. direct-response marketing


Answer: b. neuromarketing


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