The gecko lizard in the Geico Direct insurance ads, the golden arches of McDonald's, and the Mr. Peanut character used by Planters' Peanuts are all examples of:
A. drives.
B. cues.
C. mnemonics.
D. trigger points.
E. persuaders.
Answer: C
The gecko lizard in the Geico Direct insurance ads, the golden arches of McDonald's, and the Mr. Peanut character used by Planters' Peanuts are all examples of:
A. drives.
B. cues.
C. mnemonics.
D. trigger points.
E. persuaders.
Answer: C