Through the use of mnemonics, advertisers hope consumers will engage in _____ when they see the advertisements.
A. selective attention
B. selective exposure
C. selective comprehension
D. selective retention
E. subliminal perception
Answer: D
Through the use of mnemonics, advertisers hope consumers will engage in _____ when they see the advertisements.
A. selective attention
B. selective exposure
C. selective comprehension
D. selective retention
E. subliminal perception
Answer: D