The makers of a popular brand of disposable diapers now also sell moist baby wipes and liquid soap for babies under the same brand. The manufacturer has successfully used ________ to its advantage.

The makers of a popular brand of disposable diapers now also sell moist baby wipes and liquid soap for babies under the same brand. The manufacturer has successfully used ________ to its advantage.



a. evoked sets
b. brand permanence
c. need recognition
d. brand extensions


Answer: d. Brand extensions.


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