The marketing information system (MIS) assesses managers' information needs and then gathers and distributes this information to them. Which of the following is NOT a component of the MIS?
A. The customer service system, which exists to strengthen customer relations.
B. The internal reports system, which gathers information generated by internal reports.
C. The marketing intelligence system, which is the set of procedures and sources used by managers to obtain everyday information about pertinent developments in the environment.
D. The marketing decision support system, which is the collected data that may be accessed and analyzed using tools and techniques that assist managers in decision making.
E. The marketing research system, which provides information for the specific problem at hand.
Answer: A. The customer service system, which exists to strengthen customer relations.